Showing posts with label Corporate marketing kit Canada. Show all posts
Showing posts with label Corporate marketing kit Canada. Show all posts

Sunday, August 1, 2010

Having a marketing kit?

A marketing kit is a portfolio of things that showcases your products or services. A marketing kit is the foundation for your business corporate messaging. Depending on the audience, you can interchange your marketing kit. You can create easily your marketing kit which includes all things your business needs such as a website, direct mail pieces, brochures, etc…
Benefits of having a marketing kit:
1.    It speaks to the customers: Each item in the marketing kit is away from the jargon and speaks to the customers in their own language. It shows your dedication towards work and keeps out from the crowd.

2.     Puts your marketing efforts consistent: Your marketing kit is a one-stop-shop for all the content that comes in handy such as FAQ’s, plans and offers presentations, etc… This builds the brand awareness and trust on your business.

3.    Makes you flexible: Your marketing kit comprises of information that are different from one another and are printed from office printers. This makes for you easy to update with the latest information like adding a new client or receiving a testimonial from the client.

4.    Makes you to follow a particular path: What process you follow while meeting the customer? What is the difference between you and your competitor? The answers can be provided by a marketing kit. Each item in it contains everything that your customer wants to know about you, your service or your product.

5.    Time saving: It saves time by providing you everything you no longer needs to write anything or search the files for any case studies or for past clients.

A Perfect marketing kit contains the following things:
•    Business Cards [Provided by the firm]
•    Marketing Folder or Bag [Provided by the firm]
•    Information [This would be something to give to prospective customers who have expressed an interest in your product or service. Examples would be a brochure, pamphlet, or booklet]
•    Plans/Offers along with pricing
•    Sales letters & Proposals
•    Invoices
•    Po
•    DEMO of Service done in FLASH [Provided by the firm]
•    Tracker Sheet [To keep track of client visits & status]
•    Corporate Presentation [PowerPoint presentation of 10 slides]
•    FAQ’s [Helpful for marketing Team]
•    Reseller/Partnership document [ To tie up with other players in market]
•    License Model

Contact the Team of Shriyans Management Consultants P Ltd, who can make an effective marketing kit for your organization.